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When we at
McGordons talks about e-commerce, |
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| Initiated June, 1998 - Updated June 2000 - Nov 2002. | Lars
Olof Känngård |
"A lot of people think that e-commerce and e-business is some thing new, some are even standing and looking up to the sky and are wondering, when it will come or where it will land" For us, and with our long experience from building up business and administration functions, based on electronic solutions, e-commerce is just a name on how to conduct business in the future. It is not a "thing", or a box, its more a general expression, for how we can conduct business, with the help of computer based functions and methods. "A generic term for how to conduct future business." Up to just recently years, most segments or sectors within the different industries have lived their own life without being mixed together. This also is related to each segments or level within each industrial segment. Today we finally have some global agreed way of doing business and communicate with each other, that’s the simple reason why we can use a mobile phone in more then in one country. But actually the expression E-Commerce was used already in early 80th. At such time it was more a focus around Electronic Data Interchange ( EDI ) - Which means that there has been agreed among a industry or service sector on how to exchange documents in-between two countries or two departments - without retyping or sending the document itself - in simplistic terms. It might sound as we are negative to e-commerce, not at all, it's just important to bring down the level of "hype" and realize that we don’t need any longer to travel to find our customers, they are there on a global unified highway - Internet, but don't be blind, identify where the paying customers are before you start a new adventure. To identify and understand both who will pay for what and understand the consumer behavior is essential to reach successes, especially if you are looking for business in the new E-age. You can here read and look at a presentation Lars Olof Känngård where given in Dubai, during the early spring of 1999, which shows a new dimension on how to look at the new global opportunity. You can either look at the complete presentation by selecting "Go to Presentation" or you might prefer to show a shorter version talking directly about d-dollar and Dubai, then select "d-dollar presentation". |
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